For many years now, Lutosa has prided itself on its 100% Belgian identity: black-yellow-red colours, cone of French fries, the Atomium, frit’kots, etc. This strong Belgian identity has made the brand famous and has enabled it to extend its reach to the 136 countries that currently import our products. Today, the brand wants to evolve and embark on a modernization process to expand its global reach. At Lutosa, we are proud to share the deliciousness of the Belgian potato with everyone, everywhere. With its new branding, Lutosa wants to introduce a more international dimension.
For several months, the whole marketing team has been passionately working to create and implement this new image. And in October 2020, the rebranding was finally unveiled. New logo, new packaging, new brochures, new website, … will help create a new universe around our products. But don’t forget, Lutosa might change on the outside, but on the inside, the know-how stays the same: the expertise, quality and freshness of the brand remains unchanged.
The most exciting and challenging aspect of the rebranding was being able to integrate the strong elements of the existing brand into the new branding. This meant keeping the existing brand, but simultaneously modernising it and revitalising it. It was a complete team effort, and we are extremely proud of the outcome.
Since October 2020, a number of new communication tools have been introduced. You will be able to admire our new visual universe on our stands at various trade fairs, on our trucks, in our brochures, etc.
Take a look at the first public outings of Lutosa’s new branding below.
This new branding retains the values, expertise and quality of Lutosa’s Belgian heritage. It also reflects the professionalism, the customer focus and the extensive expertise of our farmers in the potato sector. But it also marks the transition of Lutosa into a new era. An era during which the brand will be stronger than ever with a modern, international identity and positioning that will underpin our growth and yours. The new tagline “Potatoes to the world” resonates like a motto that will drive us forward and make us want to share our passion for potatoes with the rest of the world, every day.
